Molfar Publishing
Art Director & UI/UX Designer for Molfar Publishing — a Ukrainian publisher of manga, light novels and artbooks. Defined the brand's tone of voice and visual style from a logo-only starting point, then designed and shipped the online store from concept to development handoff.
Company
Molfar Publishing
My role
Art Director & UI/UX Designer
Focus
E-commerce design system, visual style, dev handoff
What I Did for Molfar Publishing
Tone of Voice & Style
Defined how the brand should sound and look to its readers, building a full visual style system from moodboards where only a logo existed before.
Store Structure
Mapped the store's structure and user flow from scratch, turning a geek-book catalog into a clear, easy-to-browse shopping experience.
Prototype & UI Kit
Delivered a full prototype and a complete UI kit with reusable components and states, ready to scale across future pages.
Full Design & Motion
Designed the store across several breakpoints and built its interface animations, giving the shop a distinct, brand-true feel in motion.
Development Handoff
Guided the build through direct collaboration with developers — advising on implementation and reviewing the finished store against the design.
