I turn creative chaos into scalable design systems, leading teams of 12+ and shipping brand and product work for Visa, PepsiCo, Mars, and Nestle.

15+ years across Tech Holdings, IT Products, and top-tier agency networks (BBDO, DDB, Adventa, McCann), I bridge brand identity with high-end web and digital product design — connecting creative execution to business objectives. Built and led design departments of up to 12+ specialists across 10+ brands, launched 3 apps and 3 e-com stores from scratch, and set up DesignOps pipelines from zero to scale.